Vinyl flooring is a great-looking, durable and more affordable alternative to other traditional flooring materials. Vinyl flooring also has more depth and texture now more than ever, so it can be styled in many different ways including hardwood, tile, and stone, and it comes in a large variety of colors. Vinyl is soft underfoot and is comfortable to stand on for longer periods of time, and it’s warmer to the touch than other, harder surfaces like stone and tile.